Program Description
Marketing is both an art and a science appealing to creative people and those with a more analytical orientation. Marketers are the crucial link between the organization, its customers/end-users and its suppliers, concerned with building relationships that are valuable for all parties. Consequently, marketing is rooted in a strong understanding of the customer, whether an individual consumer or another organization. Identifying consumer needs, developing new products/services, developing communications strategies, ensuring products and services are available where and when consumers want them, determining prices, and adjusting all of these to international markets and different cultures - that's the job of marketing.
As a marketing major, you'll balance practical project experience with the latest theoretical concepts. You'll take courses in basic marketing theories, marketing research, consumer behaviour, and choose electives in advertising, retailing, sales management, socially responsible marketing, and international marketing to suit your own career goals. Whatever your focus, you'll gain practical skills in designing marketing strategies for real products and services.
Intended Program Outcomes
As a result of completing this program, students should be able to:
- Demonstrate knowledge and skills in identifying customer needs through market research, developing new products and services based on marketing strategy formulation, and promoting and distributing products and services with relevance in domestic and international settings
- Demonstrate a basic understanding of issues related to international trade controls, foreign trade operations location of markets, negotiation practices, monetary issues and international public relations
- Exhibit entry-level marketing skills for use in government, industry and private sector organizations that engage in exporting or importing goods and services in world markets
- Obtain an in-depth understanding of consumer behaviour, e-marketing, international marketing, marketing strategy, sales-force management and marketing research